Your board is key in reaching your revenue goal this year. If they seem uncomfortable asking, here are two tools that will make it easy for your board to share an “ask” with potential new donors. Share an Email Appeal (like Giving Tuesday) Giving Tuesday is always the Tuesday after Read more
Direct mail is my least favorite kind of fundraising. Why? And yet, at some level, it works or nonprofits wouldn’t spend all the time and money sending mail appeals. Fear of losing donors is real. It can be easy to forget that donors are just people. So year-end is also a time Read more
I have strong ties to West Marin, a stunning region of two dozen small towns and many ranches. When Shelley Rugg attended one of my fundraising workshops for small nonprofits (hosted by the West Marin Fund), she really wowed me with how she build leadership and fundraising success for her nonprofit! Read on Read more
Rethinking Donor Events This week I was honored to teach fundraising at a United Way nonprofit capacity-building program. The room is always filled with organizations doing amazing work, and I learn so much from them! We were talking about finding ease in donor engagement. One group had planned a breakfast Read more
I mentor a new development director at a wonderful, small-staffed nonprofit. This new DD was promoted from the program side into a fundraising role. (I LOVE this!! Who better to tell the story??) Now, the executive director has asked them to present their 2025 fundraising plan to the board. Here Read more